Visual Sharing – Infographics for Research Results

So you’ve completed your research. You’re ready to share your results to recommend the best path for a marketing team to take based on the data you’ve gathered, analyzed, and interpreted. With the work you’ve put in, you may be tempted to include every relevant step that was taken and process that was undergone in your presentation, to better justify the time and budget spent on the research. Unless your audience consists of fellow researchers, you will have to resist that urge.

At the end of the day, your audience most likely only wants to know the end result and get a surface idea of what you have found that decides what the next course of action will be. To aid you in keeping your presentation concise and to-the-point, make use of infographics to make your data and processes easy to visualize and conceptualize for your audience. Here are seven common types in infographics and their potential types of usefulness for presenting your research results.

List Infographic

As the name implies, this infographic depicts a list of steps or items that will help depict your research process concisely.

Comparison Infographic

This type is useful if your research required you to compare the relative advantages, disadvantages, or other qualities between items or possibilities.

Flowchart

This type can be used to depict a workflow or process. In other words, it can show the path (or paths) that can be taken to reach one or multiple outcomes.

Visual Article

If your research results are recorded as an article, it may be unrealistic to present the entire text of that article and keep to time constraints while maintaining engagement. To cut down on text, a visual article may be the solution.

Map Infographic

If your research results have geographic relevance, a map infographic can help you depict trends and/or differences across locations.

Timeline Infographic

This type of infographic shows a chronological progression. It can be used to show how something has progressed over time or to present a recommendation of how something should progress in the future.

Data Visualization

This is the category most often thought of when the word ‘infographic’ is mentioned. It consists of charts and graphs which depict data in easy-to-visualize formats. Pie charts, bar graphs, and line graphs are common examples.

Don’t limit yourself to the last category as many are prone to do. Rather, define what the most important takeaways from your research results are, and look at every type of infographic to determine which one will best depict each aspect in a way that engages your audience.

And remember, infographics are a great tool to depict your data, but they are also meant to aid you in keeping your presentation concise and focused. Don’t defeat the purpose by utilizing a copious number of infographics, select the most useful ones for your purpose.

Next Steps: For useful resources in creating infographics, check out Canva and Envato Elements.

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