The Social Media Audit

When developing or altering your social media strategy, the first step is to make sure all your goals, resources, and decision-makers are in alignment regarding the direction you’re going to take it. But that should be a given. The very next step is where the real work begins. You, or your organization, whatever the case may be, need to perform an audit of all your existing social media.  SproutSocial put together several steps to conducting a successful social media strategy. I’ve condensed it a bit for this post, but the…

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