Blog

Fan Acquisition

CAC in the sports industry You have to spend money to make money. As much as we wish that this wasn’t always the case, it is an almost constant reality in any industry. This is why marketing teams and departments exist in the first place; to determine the best way

Read More »

Testing, Testing…

Illustrating an informal A/B test You’ve been granted a new NHL franchise. Well, you haven’t but pretend for a moment. How exciting! How daunting. There are so many choices to be made; expansion drafts to negotiate your way through, coaching staff to hire, and a management team to assemble. One crucial choice

Read More »

First Things First – A Marketing Plan’s Goal

An efficient and successful marketing plan consists of several steps. They can vary depending on the plan’s purpose and the product offering. But generally speaking, they can be broken down into seven steps; Choose your end goal Set your campaign budget Identify your target audience Design your content Choose your

Read More »

Branding a Team by Integrating

Become a part of your fans’ stories In every single industry, determining what your brand will represent is an immeasurably crucial first step. The importance of it is highlighted in the sports industry, whether it be for a new team setting down roots in a market or for an existing

Read More »

Visualize This

The roles of infographics in marketing If a picture is worth a thousand words, then a graph is worth at least twice that much. But a graph will only say what you need it to if you know what you’re trying to say and choose the right kind of graphic to do

Read More »

Keep ‘em Coming Back

The importance of returning fans It’s almost that time of year in the NHL. You know the one. The time for the big season ticket renewal push. Emails going out, account reps calling, raffles happening, and a partridge in a pear tree. For fans, it’s the time of year when

Read More »

United (With Our Fans) We Stand

“Teamwork makes the dream work.” Cheesy, I know. Cliché, of course. True? Absolutely. But let’s backtrack for a moment.  If you are in a business of any kind and have not yet read up on Cialdini’s six principles of persuasion, I urge you to do so. Without going into too much

Read More »

Don’t Hate the Game, Know the Players

If you’re going to play the game, you have to know the field. That’s true in every area in life in which you have to strategize to get ahead. Sports marketing is no different. If you are marketing for a team that operates in the same region as other professional

Read More »

A Competitive Image – Brand Image in Sports

For Las Vegas residents, this logo evokes a very specific emotion whenever it’s seen; a sense of community.  The Las Vegas Golden Knights, a team still in its infancy, has already established a positive and successful brand image. It did so both by helping to bring the Vegas community together in

Read More »

Lifetime Value (of a Fanatic)

“You gotta start them young.” This saying applies to a broad spectrum of things; dental hygiene, learning an instrument, or good manners. It also applies to a team that is encouraging fandom. This isn’t to say that older audiences shouldn’t be targeted by a marketing team that’s trying to bulk

Read More »
Categories