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For Your Toolbox: Census Business Builder

I’ve previously written about the importance of conducting secondary research first, that is, to seek out data that has already been compiled by someone else when it is available. One of the most useful sources of data for current or prospective business owners comes from Census databases. When most people

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The Recipe for Clear Positioning

After segmenting your potential audiences and selecting the ones to target, clear positioning is the next critical step for success as a brand. This is what will define what space your brand occupies in the minds of your audience relative to your competitors. As illustrated above, it is the intersection

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Reliving the Moment – Highlights During Lockdowns

It’s a rough time for die-hard sports fans. Those of us who are the type to get deeply invested in a team or sport have been left bereft, at the risk of sounding too dramatic. While the forced lockdown is rough from the fans’ perspective, it is even more so

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The Proposal: Marketing Research

Before undertaking a research process, especially a lengthy or costly one, it is in everyone’s best interests to draft a research proposal that all decision-makers can review and agree upon. One article on the matter states that “The proposal is a rationale for undertaking a research project and as such

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Visual Sharing – Infographics for Research Results

So you’ve completed your research. You’re ready to share your results to recommend the best path for a marketing team to take based on the data you’ve gathered, analyzed, and interpreted. With the work you’ve put in, you may be tempted to include every relevant step that was taken and

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Differences Analysis: Types and Uses

The comparison of differences among groups or categories is one of the most foundational reasons why marketing research is conducted. The analysis of differences can help you or your organization segment more efficiently, understand the different types of marketing content to create, predict the kinds of behaviors your audience will

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The Centrality of Digital Marketing in Sports

Sports as an industry is going through a tough time right now due to the COVID-19 outbreak. Events out of organizations’ control have caused seasons to grind to a screeching halt, causing not only teams and leagues, but sports networks, reporters, and event staff to wonder when normalcy will return.

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The Social Media Audit

When developing or altering your social media strategy, the first step is to make sure all your goals, resources, and decision-makers are in alignment regarding the direction you’re going to take it. But that should be a given. The very next step is where the real work begins. You, or

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Research Efficiently – Secondary Research First

Chances are, you’ve heard the saying “don’t reinvent the wheel.” The basic sentiment is how pointless it is to put effort into creating something that has already been done. Well, the same applies when you need answers or insights. Research can be a very involved, time-consuming, and expensive process depending

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