Marketing Applications

By Alexandra Reyes

Focus

Audiences are constantly changing, making the marketing environment constantly change as well. While many of the foundational principles behind being a marketer remain constant, one must evolve with the audience and with the changing channels, tones, and levels of engagement that specific audiences are receptive to. 

I aspire to gain and share insights which will be helpful for today’s marketing professional. While my current personal interests will direct the focus of my posts, most principles will hopefully extend their usefulness to every industry’s marketing approach.